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Whitening & Total Care™

The Toothpaste of Natural Whitening with Remineralization selected by StyleItaliano

YOU&YOU Whitening & Total Care Toothpaste Styleitaliano style italiano partner

The transformation of routine oral care

YOU&YOU® always work to find new innovative solutions and develop highly quality products to give you results that exceed your expectations.
YOU&YOU® is the first oral care brand that has been recognized and selected by StyleItaliano.

YOU&YOU Whitening & Total Care Toothpaste Styleitaliano style italiano

An innovative formula for the health of teeth and gums

It’s innovative formula provides everything that is most important for the health of teeth and gums.
Has a very high efficiency of removing stain and teeth discoloration, (PCR = 145.6 ± 4.0), with high cleaning potential (CEI = 1.7 – 2.0), and enamel polishing of (EPP = 83.2 ± 1.6).
Key ingredients: Kaolin + Perlite + Hydroxyapatite (up to 5%), + natural extracts.

Here’s what you’ll find unique about its line-up:

Here’s what you’ll find unique about its line-up:


is a milder and safer alternative to synthetic silica, which you will find in the composition of most commercial whitening pastes that available on the market. The kaolin particles have very good cleaning and polishing properties, and due to the minimum level of abrasion it is much more delicate for tooth enamel.


is a natural mineral of volcanic origin that we have called a ‘whitening booster’. It’s fine particles perfectly clean and polish teeth, without damaging the enamel structure. But that’s not all. Due to its natural origin, perlite is a better substitute for the microbeads commonly contained in toothpastes, which contribute to the pollution of the seas and oceans with plastic.


is an excellent source of calcium and phosphorus, which are responsible for building the tooth structure. In our paste we have included as much as 5% concentration of hydroxyapatite, thanks to which it effectively strengthens and regenerates cavities in the enamel and reduces the symptoms of tooth sensitivity.

Tetrasodium pyrophosphate

prevents the deposition of tartar.

Natural extrats

In order to take care of all the needs, we also solved the problem of bad breath. The zinc, eucalyptus, thyme, mint, and lemon peel oil contained in You&You paste, helps to effectively combat its causes. Stable PH (7.85 – 8.05), does not cause any dry mouth.

Comparison of YOU&YOU Whitening Total Care™ Dentifrice VS research’s results of 26 Commercial toothpastes available at the market.

YOU&YOU Whitening & Total Care Toothpaste comparizon with others toothpaste

Key benefits:

  • Gently Whitens teeth
  • Effectively cleans teeth and remove stains
  • Polishes, Smooths and Shines the teeth
  • Strengths the enamel and promote mineralization
  • Prevent Plaque Formation
  • Healthy gum and fresh breath
  • Doesn’t cause any sensitivity
  • Gentle foaming with a friendly natural taste
  • Whiter teeth; 7% Whiter shade of teeth after 2 weeks of use
  • Gentle; 62% Less abrasion than ADA Seal of Acceptance
  • Effective; 45% better than the Reference Standard of Potential Cleaning

Ingredients of natural origins

Contains 92% of ingredients of natural origin.

Tested under dentist’s supervision

The quality of tests has been confirmed by international, reputable institutions such as Therametric Technologies, Omya AG and J.S. Hamilton,

Animal Test-Free

All formulas are 100% Cruelty-free and certified by the world’s most recognized worldwide Cruelty-free organization (PETA international).

Vegan product

All formulas are 100% vegan and certified by the world’s most recognized worldwide Vegan Association (Vegan Society International).

Ecology and Sustainability

They are using sustainable carton box packaging certified by Forest Stewardship Council (FSC).